We are accredited providers of a range of business simulations from Celemi. These simulations typically involve participants working in small teams, usually in competition with each other, running a business and dealing with a range of internal and external business issues. The simulations typically last between 1 and 3 days, and can be run in their vanilla format or combined with additional content to focus on organisation-specific issues.

Most of these are run in a face-to-face environment although we have a number of digital solutions too. Our main simulations are on this page but contact us if you want more information or want to know how they can be blended with other training needs.

The buzz about business simulations

Participants work in teams taking on management roles in a fictitious business, identifying organisational issues, and take strategic and operational decisions in order to improve performance. Once the basic business model is understood, new information and issues are introduced, increasing the complexity and challenge. Participants learn through doing, discussion and reflection - in a busy and engaging environment.

Participants work in teams to run a business, and learn about the main financial statements, measuring performance through KPIs, how to manage working capital. and identify ways to improve business performance. They also learn how virtually all day to day activities - operational and strategic - affect financial performance. This is a hands-on simulation which embeds learning through practical activities and decision making. There are 3 main variants (see below) plus a digital version that can be run online through Teams or similar.

Apples & Oranges can be run over 1 - 2 days.

Apples & Oranges Manufacturing

Participants take over the management of a manufacturing business, and learn how to monitor and manage cash flow, resources and productivity. They will learn to create the main financial statements, and then identify a range of KPIs to help identify and improve performance on key aspects of the business. A constant theme is a focus on identifying potential business improvement opportunities.

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Apples & Oranges Manufacturing - Sales version

A variation on the core simulation, the Sales version develops the theme of customer portfolios, and identifying the key criteria to understand to pursue customers who will provide the balance between short term profitability and long term sustainabie growth. Parameters such as volume. loyalty, image, price and payment terms need to be considered in order to identify key future clients.

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Apples & Oranges - Service version

The focus with the Service version is on resource utilisation and efficient delivery. Similar to the Sales version, participants need to consider how the potential customer base affects profitability, cash flow and long term business value.

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Participants take over the running of a capital-intensive business, and compete for customers in a highly competitive and changing marketplace. Participants take on key roles within the business and aim to create a strategy which delivers shareholder value in the long term, whilst managing the day to day challenges of balancing profitability and cash flow.

Decision Base can be run over 1 to 3 days or more, ideally with between 12 and 24 participants, although multiple sessions can be run simultaneously. It is ideal for any business where tangible assets (whether land, machinery, inventory) are significant features of the business.

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Participants run a simulated people-intensive business with the aim of creating tangible and intangible value. The key challenges include competing for the right customers and the key people in order to achieve short term profit and long term growth. Teams will aim to plan capacity, leverage employees, manage the talent pool and ensuring delivery whilst maintaining cash flow, brand value and shareholder satisfaction.

Ideally run with 16 to 24 participants over 1 to 2 days in a face-to-face environment.

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In Enterprise participants take on different roles in an organisation in a highly competitive environment. They aim to select an appropriate strategy and win customers through a bidding process whilst planning capacity, delivery, finance and control. Key times include operating efficiency, value proposition, market intelligence, decision-making and portfolio management.

Ideally run with 12 to 30 participants, but multiple simulations can run simultaneously.

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In Performance, participants work in teams of four to help turnaround a struggling company. They need to evaluate the marketplace, analyse information to identify customer needs, and create a strategy that will focus on the right markets and customers.

Key themes include strategy, decision making and disruptive technologies.

Suitable for all levels of managers and employees, Performance runs for around four hours (or more, if you want to add extra organisation-specific content.

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